Few technologies have transformed the way we live and work faster than generative AI. Apps like ChatGPT give people everywhere an easy way to gather research, conduct a market trends analysis, troubleshoot errors in their code, and much more. Midjourney gives us an easy way to create any image that we can describe in a few words. And AI integration into search engines and virtual assistants makes accessing many of these technologies as easy as typing a search query into Bing.
Yet all this is just the tip of the iceberg for generative AI. While these cloud-based AI solutions are convenient, and they make it possible to access these powerful tools on devices with limited processing power, they can also have some drawbacks. When AI is a fundamental part of one of your workflows, you can’t be held back by long queues in the cloud or a limited subscription.
The next wave of AI takes your work and play to the next level by running those tasks locally, on your own hardware, and on your own terms. ASUS hardware stands ready to help you do more. With a custom DIY PC or laptop harnessing an NVIDIA 40 Series GPU or an AMD Radeon RX 7000 Series GPU, you’ll have potent power at your fingertips for AI-accelerated workloads. And with an ASUS laptop equipped with an Intel Core Ultra or an AMD Ryzen 8040 Series CPU, you’ll be able to take that power on the road, too.
What AI can do for you
It’s tempting to look at the horizon to see what generative AI will be able to do next, but let’s take a moment to focus on the present: what are everyday PC users doing with AI-accelerated technologies today? If you upgraded to a modern PC with boosted AI capabilities, what would be different about your daily computing?
Generative AI takes PC gaming to new heights
Let’s start with gaming, since PC gamers were among the first to boost their experiences with the power of AI. NVIDIA RTX features like DLSS and Frame Generation let them play astonishingly lifelike games at supremely fluid frame rates. One of the latest tools, Ray Reconstruction, is an AI model that allows for higher-quality ray-traced images than ever before.
Generative AI power streamlines creative workloads
In the large and growing creative community, you’ll find a wide range of content creators who need potent PC hardware to efficiently bring their visions to life. Whether you’re a filmmaker, game developer, animator, graphic designer, architect, engineer, photographer, or a product designer, you can’t afford to miss out on the many ways that AI is transforming creative workflows.
- 3D Animation: With cutting-edge hardware – in particular, a discrete laptop GPU or desktop PC with a full-fledged graphics card – you’ll be able to model and render rich virtual worlds at game-changing speeds. AI denoising and tech like DLSS 3 let you preview the results faster so that you can fine-tune and finalize your projects efficiently.
- Video Editing and Motion Graphics: Shoot, edit, and deliver faster in 4K, 6K, and even 8K with the dedicated encoders and decoders available with your graphics card accelerating video tasks, and the dedicated AI cores supercharging your AI-powered tools.
- Photography: With the smartphone in your pocket, you can easily capture an image and apply a basic filter. But AI lets you do so much more. The latest AI-powered features in Adobe Photoshop let you expand an image in any direction with Generative Expand, change backgrounds on the fly, remove and replace unwanted elements with ease, upscale images with less noise, and more.
- Architecture: Effortlessly visualize worlds and spaces in stunning reality using GPU-accelerated ray tracing in Unreal Engine 4, Chaos V-Ray and Enscape.
Generative AI streamlines everyday productivity
The tech that comes with your AI-ready CPU or GPU has wide-ranging benefits even when you’re not gaming or creating. Microsoft Copilot makes it easier to boost your productivity, work smarter, and stay connected. AI can help you look your best in video calls, even in rooms with difficult lighting. Free Windows apps can use AI to accomplish many surprising tasks, like synchronizing subtitles for downloaded video files, creating clean transcriptions of recorded audio, upscale images without loss of detail or pixelation, splice music into separate tracks, and more.
NVIDIA-exclusive tools make it tempting to select a PC equipped with an RTX 40 Series GPU. RTX Video Super Resolution can take a video stream from platforms like YouTube and Netflix and automatically scale it up to a crystal-clear 4K resolution. NVIDIA Broadcast lets you harness the power of your GPU to deploy AI-enhanced voice and video features when you’re in a video conference – or streaming your gaming experiences online.
Equip your desktop PC for powerful AI experiences
To equip your desktop PC with top-end graphics and AI performance for gaming or content creation, you need a graphics card. We offer a wide range of options so that you have the perfect choice for your next PC.
For your gaming rig, there’s no better choice than ROG. These cards often come with higher TGP ratings and higher factory overclocks than their smaller siblings, giving you some of the best-in-class performance from a given tier of cards. Their large heatsinks and triple-fan solutions provide impeccable cooling with low noise levels. Constructed from military-grade components, TUF Gaming graphics cards deliver striking visuals under serious pressure. These workhorses are robust, reliable, and ready for action.
For your content creation build, we’ll point you to our ProArt graphics card lineup. Since a number of important creative apps can harness the power of two or more graphics cards, we construct ProArt GPUs with a cooling solution that’s slimmer and more compact than what you’ll find on their ROG or TUF Gaming counterparts. They also offer an elegant and minimalist style that’s a great fit for professional contexts. Check out our full ecosystem of ProArt PC DIY components, displays, and more.
No matter which of these product families you pick, you’ll have your choice from a wide range of options so that you can find the right balance of price and performance. We just announced a variety of options that should be tempting choices for any PC builder. GeForce RTX 40 Super series GPUs have arrived, and we’re putting them to work in a suite of new cards from ROG, TUF Gaming, ProArt, and Dual. If you’re looking for a value-oriented AMD graphics card instead, check out the TUF Gaming Radeon RX 7600 XT and Dual Radeon RX 7600 XT.
A discrete GPU readies your laptop for AI
Perhaps you prefer the mobility of a laptop. You still have plenty of options, as a wide range of our laptops come equipped with a discrete GPU. Many of these models come from our gaming lineups, like our latest ROG Zephyrus laptops. Equipped with cutting-edge hardware from AMD and NVIDIA, a gorgeous OLED display, and a sleek all-aluminum chassis, these laptops effortlessly meld the worlds of gaming and content creation.
ProArt Studiobook laptops complement their high-end CPUs and GPUs with versatile tools designed expressly for creators, like the intuitive ASUS Dial. TUF Gaming laptops make it easy to get a notebook with all the essentials you need for gaming without breaking the bank. Finally, you’ll also find Zenbook and Vivobook laptops that bolster your AI capabilities with a discrete GPU.
Laptops ready for AI courtesy of next-gen AMD and Intel chips
When your custom DIY PC or laptop is equipped with a next-gen GPU, you’ll be able to harness its astonishing processing power to accelerate your work and play. Yet a GPU isn’t your only ticket to the generative AI party. The latest laptop CPUs from Intel and AMD feature neural processing units that dramatically increase the AI performance you can expect from machines without a discrete GPU – or make more efficient use of available resources in laptops that do.
The latest Intel Core Ultra processors have a hybrid architecture that integrates a neural processing unit (NPU) into a single package along with the CPU and GPU. This puts AI-powered capabilities like real-time language translation at your fingertips. For its part, AMD is now including an integrated Ryzen AI NPU on select laptop CPUs that’s primed for AI-ready capabilities.
With one of the latest ROG Strix SCAR gaming laptops, you’ll get the best of both worlds: an AI-ready Intel Core i9-14900HX CPU and a NVIDIA GeForce RTX 40 Series Laptop GPU equipped to accelerate your gaming and creative workloads alike. They feature our incredible Nebula HDR displays with Mini LED technology, too, so they’re fully prepped and ready for anyone ready to harness AI capabilities in gaming and content creation.
Until now, users looking to harness AI-accelerated apps on a laptop needed a machine with a discrete GPU. That’s all changing. Now that the latest CPUs from Intel and AMD have integrated NPUs, your everyday laptop will be ready for AI, too. The 2024 Zenbook Duo gives you the AI-powered excellence of an Intel Core Ultra 9 CPU in a thin-and-light design that’s ready to travel – but even further, it uses an innovative dual-screen design to give you unprecedented versatility for how you use your PC. Click here to learn more about this revolutionary laptop.
More to come
Generative AI has already changed the ways that we game, create, and learn. But there’s so much more on the way. As AI capabilities continue to expand from cloud-based platforms to accelerations built into the PC apps that you rely on the most, it’s going to be more valuable than ever to have a powerful laptop or desktop PC equipped with the latest CPUs and GPUs from Intel, AMD, and NVIDIA.
The world of AI is changing quickly, and we’re here to help you stay on top. ASUS laptops, desktops, and PC DIY components have what you need to take advantage of the emerging capabilities of AI. If your system doesn’t have the chops to keep up with the latest AI-powered apps and Windows 11 features, it’s time for an upgrade. Whether you’d prefer to build your own PC or hit the ground running with an ASUS laptop, we have the options you need for an incredible experience.