Every year, our lineup of CES gaming announcements has a different personality. Often, we get to be among the first to bring to market a bleeding-edge technology. Other times, we’re able take a feature or level of performance that used to be the sole domain of our most premium hardware and make it more widely accessible. This year, our slate of CES announcements stands out for having something for everyone. Whether you’re a hardcore gamer pursuing the capabilities of next-gen hardware, a mainstream gamer assembling a value-hunter rig, or an on-the-go gamer who needs a potent system that’s ready to pick up and go at a moment’s notice, you’ll find what you’re looking for from our 2025 ROG, TUF Gaming, and Prime product lines.
Mainstream motherboards for your gaming rig
2025 is shaping up to be a fantastic year to build a gaming PC, even if you’re shopping on a more limited budget. Both AMD and Intel have just announced their new latest CPU lineups, and we’re releasing a wide range of value-oriented B-series motherboards to accompany them.
Our AMD B850 motherboards give Team Red enthusiasts exactly what they’re looking for: faster, more plentiful USB ports, WiFi 7 support, bonus M.2 slots, and tool-free SSD installation. These are just a few of the features scattered across our B850 line; see individual models to learn which perks each board packs. And no matter which board catches your eye, know that they all grant you access to ASUS AI Advisor, a tool that can help you with PC building, optimizations, and troubleshooting. Whether you want an ROG Strix B850-E Gaming WiFi to support your monster rig’s high-end AMD Ryzen CPU, a TUF Gaming B850M-Plus WiFi for a value-oriented microATX build, or any of the numerous options in between these extremes, we have the perfect B850 for your machine.
Intel fans can look forward to our B860 motherboards. Many of these boards include WiFi 7 for efficient wireless Internet usage, support for the latest high-bandwidth CUDIMM DDR5 memory kits, and PCIe 5.0 connectivity so you can ensure peak performance with the latest GPUs. Need a whopping five PCIe x16 slots? We offer the Prime B860-Plus WiFi. Want tool-free tinkering that makes GPU removal, SSD installation, and other PC upkeep tasks easier than ever before? Go for the ROG Strix B860-F Gaming WiFi. Whatever your situation is, there’s an ideal B860 motherboard option for your build.
Powerful new NVIDIA graphics cards mark a new era of gaming
NVIDIA’s RTX 50 Series GPUs have ushered in a new era of graphics card goodness for PC players to up their game with. Here at ASUS, we’re putting our own spin on these next-gen GPUs, providing options for every kind of gamer. Our cards all pack groundbreaking phase-change thermal pad technology, which optimizes heat transfer and boosts hardware longevity so that you, the gamer, can fearlessly push your GPU to its limits.
Our flagship offerings are the ROG Astral GeForce RTX 5090 and 5080. These cards feature quad-fan designs to improve heat dissipation and increase airflow by 20% over last gen, allowing for truly next-level clock speeds. For gamers who demand the absolute highest resolutions and framerates while using features like ray tracing, these cards are the path to victory.
Additional options from ROG Strix and TUF Gaming give you even more options for making the upgrade to next-gen graphics horsepower. The ROG Strix GeForce RTX 5070 and 5070 Ti redefine the power ceiling of a mid-tier GPU while sporting luxuries such as vented exoskeletons and flashy RGB. And TUF Gaming, our ultimate bang-for-buck PC hardware collection, has TUF Gaming GeForce RTX 5090, 5080, 5070 Ti, and 5070 GPU offerings if you want a heavyweight graphics card that channels every dollar into pure performance sans frills.
ASUS Prime GPUs round off our 50 Series lineup. The Prime RTX 5080, 5070 Ti, and 5070 GPUs each feature a convenient 2.5-slot design that makes these cards widely compatible with a ton of PC cases at a hard-to-beat price. No matter what machine you’re looking to upgrade, we have a 50 Series GPU for you.
The 2025 ROG laptop lineup has something for everyone
Every year raises the bar for what can be achieved with a gaming laptop, and 2025 is no different. This year, we have major updates for our ROG Strix and ROG Flow Z13 lines as well as refreshed ROG Zephyrus machines, ensuring all our gaming laptop options are ahead of the curve and ready for the biggest upcoming games.
Gamers looking for a laptop with the power of a gaming PC battlestation can check out the 2025 ROG Strix SCAR and Strix G laptops. They pack the most powerful NVIDIA 50 Series laptop GPUs alongside next-gen CPUs from Intel and AMD, letting you run the most demanding games with incredible performance. Moreover, the Intel variants feature an all-new tool-less upgrade design that lets you swap out SSDs and RAM without digging out a screwdriver, giving you the freedom to easily beef up your laptop as time goes on.
For those who want an ultra-convenient powerhouse laptop perfect for carrying around at work, school, or a coffee shop, we offer the ROG Zephyrus. The 2025 Zephyrus laptops feature the latest NVIDIA Laptop GPUs as well as Intel and AMD processors, all snuggled in a svelte, lightweight form factor. These laptops are subtle, too, featuring chassis designs and lighting options that’ll let you stand out or blend into the crowd — the choice is yours.
And for gamers who need endless versatility, we offer the ROG Flow Z13. This gaming tablet packs the power of a Windows-based gaming PC into an incredibly portable format. With a brand-new chiplet processor from AMD and a radiant 13-inch 2.5K ROG Nebula Display, this machine is perfect for those who want gorgeous AAA gaming but don’t have space for a traditional laptop in their on-the-go arsenal.
Turn your Thunderbolt 5 laptop into a gaming champ with the XG Mobile
Perhaps you have an older gaming PC that you’re not quite ready to move on from, but it no longer provides the graphics experience you desire. Maybe you’re eager to make the leap into PC gaming, but your everyday laptop doesn’t have the GPU resources to even get started. Or perhaps a portable content creation rig is your everyday workhorse, and you’re always on the lookout for a way to bolster its performance. For these scenarios and more, offer an easy one-stop-shop solution: the 2025 ROG XG Mobile.
This tiny, ultra-portable eGPU packs an NVIDIA 50 Series Laptop GPU, meaning that with a lightweight device roughly the size of a hardcover novel, you can turn your existing computer into a top-of-the-line gaming machine. The XG Mobile features Thunderbolt 5, meaning when it’s hooked up to other Thunderbolt 5 devices, you’ll enjoy bandwidth of up to 80 gigabits per second. It’s also compatible with Thunderbolt 4 and USB 4 devices and features a bevy of I/O options, including HDMI 2.1, DisplayPort 2.1, and more. This means that you’ll not only upgrade your laptop with GPU muscle, you’ll expand its connectivity options at the same time. No matter what kind of machine you’re trying to turn into an on-the-fly gaming rig, so long as it has a compatible port, the XG Mobile is ready to plug in and boost its specs.
In 2025, there’s an OLED monitor for every gamer
Not every game necessitates the same kind of OLED monitor. Esports gamers are going to want a vibrant screen that prioritizes refresh rate, AAA gamers may very well prefer sky-high resolutions, and some gamers will want the best of both worlds. Wherever you fall on that scale, we have a robust slate of screens custom-built to satisfy your unique needs.
Our just-announced ROG Swift OLED PG27UCDM might be our most premium OLED gaming monitor yet. This 27-inch 240Hz display packs a 4K resolution for a stunning 160 PPI, giving you lusciously detailed images and crisp, highly readable text. It wields a bright and colorful 4th Gen QD-OLED panel, protects your investment with the latest OLED Care Pro features, and diminishes distracting flicker with ROG OLED Anti-Flicker 2.0 tech.
The ROG Strix OLED XG27AQDPG is designed with esports gamers in mind. Its 27-inch OLED panel offers an incredible 500Hz refresh rate and ultra-low 0.03ms response time. With these specs, you’ll receive clear, fluid in-game movement with minimal ghosting and be able to see split-second frames of data that’ll give you an edge over opponents. This monitor is perfect for competitive titles like Valorant and racing games such as Forza Motorsport.
The ROG Swift OLED PG32UCDM‘s 4K QD-OLED panel offers gamers 32 inches of the sharpest, most radiant imagery imaginable, perfect for AAA spectacle titles like Star Wars Outlaws and Sonic X Shadow Generations. Enjoy inky blacks and bright highlights with unparalleled HDR content. Whether you’re gaming, watching a movie, or creating content, this large screen’s rich display will satisfy your need for accurate, sumptuous visuals.
And for the gamers who want the best of both worlds, the ROG Swift OLED PG32UCDP delivers. Its dual-mode technology lets you switch between 4K at 240Hz or FHD at 480Hz, meaning whether you want the highest resolution for AAA gaming or need maximum refresh rate power for competitive titles, you’re covered. The PG32UCDP’s hefty 32 inches of screen real estate, 99% DCI-P3 color gamut coverage, and extensive connectivity options make it a compelling dual-mode WOLED option for any gamer with eclectic tastes.
New AMD graphics cards contend for a space in your 1440p gaming rig
AMD is bringing the next-gen heat with brand-new GPUs, and we’re following suit with new AMD-powered graphics cards from TUF Gaming and Prime. Our offerings include the TUF Gaming Radeon RX 9070 XT OC Edition, TUF Gaming Radeon RX 9070 OC Edition, Prime Radeon RX 9070 XT OC Edition, and Prime Radeon RX 9070 OC Edition. All these cards use the latest RDNA 4 architecture and pack 16GB of VRAM, ensuring they can handle high-resolution textures and high-tech graphics without breaking a sweat. Plus, you’ll get AMD’s suite of AI-powered solutions to help with upscaling and framerate boosting.
The TUF Gaming Radeon RX 9070 variants come equipped with 0db technology so they’re completely silent when not in use, and their phase-change thermal pads maximize thermal efficiency when under load. For maximum airflow, these cards sport three eleven-blade Axial-tech fans and a huge fin array, ensuring healthy temps no matter what you play. To take the cards’ durability a step further, we gave them metal exoskeletons, dual-ball fan bearings, and other features designed to deliver reliability worthy of the TUF name.
The Prime Radeon RX 9070 XT OC Edition and Prime Radeon RX 9070 OC Edition opt for a compact 2.5-slot design, making them a perfect option for smaller chassis. They share the TUF cards’ phase-change GPU thermal pads and 0dB technology, meaning no matter which line you go with, you’ll have a quiet, thermally efficient GPU that’s built to last.
The ROG NUC brings gaming horsepower in a compact package
Maybe you’re looking for a space-saving PC that’s equipped with the specialized processing power of a discrete GPU. You need something special, and that’s what you’ll get with the 2025 ROG NUC. This machine punches above its weight class with up to an Intel Core Ultra 9 CPU, NVIDIA GeForce RTX 50 Series discrete graphics, and a muscular cooling system equipped with not one but two vapor chambers.
A Thunderbolt 4 / USB4 Type-C port gives you a convenient option for connecting a display or recharging a device, and you’ll have plentiful USB ports for hooking up all your gear. The ROG NUC also packs dual DisplayPort 2.1 UHBR20 ports, giving you 4K resolution at 240Hz without requiring display stream compression (DSC) — a rather high-end capability for one of the smallest desktop PCs on the market.
Build the ultra-clean gaming PC of your dreams with BTF hardware
Our BTF hardware is designed to give your PC a clean look, orienting ports and headers so that hiding cables and maintaining an organized rig is a breeze. In 2025, the BTF lineup has never been stronger.
The ROG Maximus Z890 Hero BTF ATX motherboard is an ideal next-gen platform for Intel Core Ultra Series 2 processors. Sporting a PCIe 5.0 x16 slot designed with the latest GPUs in mind, a power solution built for overclocking enthusiasts, onboard WiFi 7 support for peak wireless connectivity, ports galore, and so much more, this board is a stunner. Its Polymo Lighting II effect and dual-textured reflective ROG eye logo are the aesthetic icing on the cake, giving your rig a luminous glow and healthy dash of personality. And naturally, as a BTF component, the ROG Maximus Z890 Hero BTF keeps pesky headers and connectors out of sight.
The TUF Gaming B850-BTF WiFi, meanwhile, focuses on pure value, offering a stylistically subtle, modern platform that scores you WiFi 7 support, a PCIe 5.0 x16 for next-gen GPUs, PCIe 5.0 M.2 slot for premium storage, and more, all at a price that can’t be beat.
If you want an AIO CPU cooler to pair with your cord-hiding, ultra-organized BTF motherboard, look no further than the ROG Ryuo IV SLC 360 ARGB. This cooler minimizes AIO tubing clutter and grants a whole new dimension of style with its naked-eye 3D AMOLED display on the pump housing. The display can show real-time system information or project media — the choice is yours. Couple that eye-catcher with the cooler’s cyberpunk-themed lighting, and you’re in for an aesthetic treat with this powerhouse AIO offering that’s ready to cool any CPU you throw at it.
The ROG Ally X puts PC gaming in your hands
Portable gaming’s never been better. We’re in an era when you can play AAA games on a handheld with performance that kicks many laptops and desktops to the curb. Such is the case with the ROG Ally X, a powerful Windows 11 gaming handheld that can fit into just about any bag and comfortably snuggle into any gamer’s grip. Whether you want to play blockbuster titles like Death Stranding and Gears 5 or indie darlings such as Omno, the Ally X is ready. Plus, this handheld gives you access to all major PC gaming storefronts, from Steam and Ubisoft Connect to the Epic Game Store and Xbox Game Pass.
The Ally X packs an AMD Ryzen Z1 Extreme processor, full HD display, and hefty 80Wh battery, meaning it’ll play graphically demanding games in rich detail for long bouts between charges. It’s a powerhouse that’s perfect for long commutes, plane rides, and other scenarios where having a premium gaming device goes a long way.