HomeInside ASUSNewsCES 2024: Meet the latest incredible tech from ASUS and ROG

CES 2024: Meet the latest incredible tech from ASUS and ROG

Our showroom at this year’s Connsumer Electronics Show (CES) is overflowing with innovative new tech. We’re introducing a whole new ecosystem of BTF components that hide the cables behind the motherboard. We’re offering next-gen upgrades and a dazzling new look for some of our most popular ROG gaming laptops. We’re redefining the dual-screen laptop, debuting the world’s first foldable portable display, launching the first ROG NUC, deploying a new generation of gaming peripherals, giving you all-new OLED monitors for your gaming setup, and so much more. Our CES 2024 lineup truly has something for everyone.

Ready to meet the next generation of hardware from ASUS, ROG, TUF Gaming, and ProArt? Here, we’ll give you a quick introduction to everything that we’re announcing at CES 2024. Follow the links for in-depth coverage of each product.

Cut down on cable clutter with BTF motherboards, cases, and graphics cards

Cable management can make or break a showpiece PC build, and if you’re looking for the cleanest aesthetic possible, ROG and TUF Gaming are here to help with a brand-new motherboard standard: BTF. This new design goes back to the future by allowing components to attach to the front, while all your cables plug into the back for an insanely clean look. To give you a range of options for your BTF build, we’re debuting the ROG Maximus Z790 Hero BTF, TUF Gaming Z790-BTF WiFi, and TUF Gaming B760M-BTF WiFi D4 motherboards.

A closeup view of the graphics card installed into an ROG BTF build

The motherboard tray in standard cases won’t let you access the connectors on a BTF motherboard, so we’re introducing two BTF chassis options for your new build: the ROG Hyperion GR701 BTF Edition and the TUF Gaming GT302 ARGB. We’re also working with the biggest names in the PC case industry to form the BTF Alliance, a partnership dedicated to giving you a wide range of cases fully compatible with our BTF motherboards.

The TUF Gaming GeForce RTX 4070 Ti SUPER BTF White Edition graphics card being installed into the TUF Gaming Z790-BTF WiFi motherboard

To assemble an Advanced BTF build that not only hides the cables connected to the motherboard, but the power cables for your graphics card, as well, you’ll need a BTF graphics card. For easy installation and a clean look, the ROG Strix GeForce RTX™ 4090 BTF Edition and the TUF Gaming GeForce RTX 4070 Ti SUPER BTF White Edition graphics cards draw power through a PCIe high-power connector on the bottom rather than traditional 16-pin external power connectors.

Do more on the go with displays that redefine portability

Nothing allows you to do more on the go than an extra display. For years, ZenScreen portable displays have given you great connectivity, proven durability, and high-quality panels so that you can have extra screen space whenever and wherever you need it. Now, we’re ready to help you do even more with two innovative new display options.

A woman editing video with her portable display in portrait mode

The first is the world’s first foldable OLED monitor: the ZenScreen Fold OLED MQ17QH. Fully opened, it’s a large-and-in-charge 17.3-inch display with exceptional contrast, colors, and brightness. When you fold it up to slip it into your laptop bag, its waterdrop-style hinge brings the two sides of the screen close together to keep its profile compact and slim. With its versatile embedded stand, auto-rotation through our easy-to-use ASUS DisplayWidget Center app, and excellent connectivity, it’ll be easy to fit the ZenScreen Fold OLED into your workflow.

A young man in a suit giving a business presentation using the AirVision M1 wearable display

We’re also debuting our first wearable display: the ASUS AirVision M1. This display wears like a pair of glasses, giving you the screen real estate you need without demanding additional space on your lap, table, or airplane tray table. Thanks to 3 degrees of freedom positioning, you can pin a virtual screen so that it stays in a particular location relative to the device, even as you look around elsewhere. This means that you’ll still be able to easily interact with your laptop, your handwritten notes on your desk, or a coworker who needs a quick answer to a question, all without removing the AirVision M1. Additionally, you can use our Windows app to set up multiple virtual screens and place content on them just like you would with multiple physical displays on the desk in your home office.

AI enters the chat

Few technologies have transformed the way we live and work faster than generative AI. Yet everything we’ve seen thus far is just the tip of the iceberg. The next wave of AI takes your work and play to the next level by running AI-accelerated tasks locally, on your own hardware, and on your own terms.

Two ASUS ExpertBook CX54 Chromebook Plus laptops floating in the air in front of a stylized window looking out on a foggy landscape

For CES 2024, we’re debuting a wide range of new hardware that readies you to take advantage of everything that AI has to offer. From our next-gen graphics cards to our latest gaming laptops, you’ll find tech that puts the power of generative AI at your fingertips. For home users, the elegant Zenbook 14 OLED features AI-powered Intel Core Ultra processors, a dazzling OLED display, and a svelte chassis. We have great options for your small- to- medium-sized business, too: don’t miss the new ExpertBook B5 series and the ExpertBook CX54 Chromebook Plus.

The all-new Zenbook Duo reimagines the dual-screen laptop

Our dual-screen laptops let you take advantage of not one, but two integrated displays for effortless multitasking anywhere. The all-new Zenbook Duo raises the bar yet again with two full-sized ASUS Lumina OLED displays. The versatile built-in kickstand lets you use these two screens in a surprising number of ways. Between Dual Screen moode, Laptop Mode, Presentation Mode, and Desktop Mode, you’re only limited by your imagination. Use the intuitive virtual keyboard and touchpad, or use the detachable ErgoSense keyboard – it’s all up to you.

A man using a stylus to develop a creative project using his laptop

Cutting-edge internals make sure that you can do more with these Zenbook Duo. With up to an Intel Core Ultra 9 CPU, 32GB of DDR5 RAM, a 2TB SSD, and WiFi 6E, this slim and highly portable laptop gives you effortless performance.

Meet our high-performance and compact ASUS NUC and ROG NUC systems

Laptops and full-sized desktop PCs meet the needs of many users, but there are situations that call for a compact, highly customizable PC with rich connectivity options. ASUS NUC mini PCs give you outsized performance in sleek, slim designs ready for any scenario. Today, we’re ready to announce two new additions to our NUC portfolio: the ASUS NUC 14 Pro and ASUS NUC 14 Pro+. The first NUCs to feature Intel’s latest 14th Gen Core Ultra CPUs, these PCs give you outstanding performance, excellent I/O capabilities, and easy system integration, all in compact designs that you can hold in the palm of your hand.

Two ROG NUC systems on a gray background, one upright in its stand and the other lying flat

We’re also pulling back the veil on our first NUC designed first and foremost for gamers: the ROG NUC. The ROG NUC is less than 2.5L in size, about a quarter the size of typical Mini-ITX cases. Despite its small size, the ROG NUC boasts a stunning array of gaming-first hardware. With up to an Intel Core Ultra 9 CPU and an NVIDIA GeForce RTX 4070 Laptop GPU, you’ll have outsized performance ready for any game in your library. The ROG NUC is designed inside and out for tool-free installation, offers three PCIe 4.0 M.2 slots for your gaming library, and gives you a wealth of connectivity options for setting up your full battlestation.

2024 ROG laptops forge new levels of portability

For years, the ROG Zephyrus G14 and G16 have been hailed as the best gaming laptops you can buy. And this year, they’re getting even better. We’ve redesigned our Zephyrus machines from the ground up, with a CNC-milled aluminum chassis that’s thinner and lighter than ever, while also allowing for a larger trackpad, keycaps, and speakers. A new Slash Lighting array adorns the lid for a bit of customizable flair, and the latest hardware from Intel, AMD, and NVIDIA keeps these machines performing great, whether you’re gaming, creating content, or working with the latest AI platforms.

The 2024 lineup of ROG gaming laptops arranged on a blue table

On top of that, we’ve also outfitted these two laptops with ROG’s first notebook OLED displays. With up to 3K 120Hz on the G14 and 2.5K 240Hz on the G16, these incredible Nebula Displays have all the benefits you’ve come to expect from OLED, including pixel-perfect inky black levels, gorgeous DCI-P3 color reproduction, and insanely fast 0.2ms gray-to-gray response times for unparalleled image contrast and clarity. We’re even proud to announce that we worked closely with NVIDIA and Samsung Display to make these the first OLED gaming laptops available with NVIDIA G-SYNC technology, ensuring your gameplay stays free of tearing and stuttering from fluctuating framerates. You can read more about the new Zephyrus machines here.

The ROG Strix SCAR 18 laptop on a table with other gaming accessories from ROG

These two Zephyrus machines aren’t the only laptops getting new hardware for 2024, either: the ROG Strix G16, Strix G18, Strix SCAR 16, and Strix SCAR 18 have all been upgraded to feature the latest CPUs from Intel to keep you on the cutting edge. In addition, the Strix SCAR 18 is getting a Nebula HDR Display for the first time ever — and the Nebula HDR versions of both the Strix SCAR 16 and Strix SCAR 18 are getting the latest Mini LED panels with over 1100 nits of peak brightness and over 2000 dimming zones, almost double last year’s zone count. For high-end laptop gaming that truly shines, the Strix SCAR 16 and 18 cannot be beat. Check out the full specs of the 2024 Strix lineup here.

Finally, all of our 2023 laptops will still be available throughout 2024, including the previous Zephyrus G14 and G16, the venerable Zephyrus M16, and the convertible Flow X13, Flow X16, and Flow Z13. So no matter what kind of laptop you’re looking for, ROG has an incredible selection to fit the tastes of just about anyone.

ROG Strix GeForce RTX 40 SUPER Series graphics cards take desktop gaming to new heights

NVIDIA also pulled back the curtain on their latest GPUs, and we’re excited to offer all of them in ROG Strix and TUF Gaming flavors, including some white and factory overclocked editions.

Three ASUS graphics cards against a background that says "SUPER"

The ROG Strix GeForce RTX 4080 SUPER, ROG Strix GeForce RTX 4070 Ti SUPER, and ROG Strix GeForce RTX 4070 SUPER all come with the same class-leading build as their non-SUPER brethren, with 16-pin 12VHPWR power connectors, a metal exoskeleton with bold ROG styling, and three Axial-tech fans to keep your card running cool and quiet. You also get a Dual BIOS switch that lets you choose between maximum performance and quieter operation, as well as FanConnect II headers that allow you to control you case fans according to your GPU’s temperature. All three cards are available in OC Editions, while the ROG Strix GeForce RTX 4080 is also available in white.

You’ll also find TUF Gaming variants of the GeForce RTX 4080 SUPER, GeForce RTX 4070 Ti SUPER, and GeForce RTX 4070 SUPER, with a similar metal build, triple-fan cooling, and large heatsinks. All three TUF cards are also available in OC editions, while the TUF Gaming GeForce RTX 4070 Ti is also available in White and White BTF editions (see below). Keep an eye out for an ASUS GeForce RTX 4080 SUPER Noctua Edition coming soon as well. Check out our full article for the rundown of these new cards, and the best power supplies to pair with them.

WiFi 7 and ZenWiFi are better together

The next generation of wireless networking has arrived. WiFi 7 forges past the limitations of earlier standards to give you exceptional networking speeds for gaming, entertainment, and more.

A gaming room with ASUS hardware using a ZenWiFi BQ16 Pro mesh WiFi system

Today, we’re lifting the curtain on three new devices that combine the power of WiFi 7 with the easy convenience of AiMesh: the ZenWiFi BQ16 Pro, ZenWiFi BQ16, and ZenWiFi BT10 mesh WiFi systems. With their dazzling data transfer speeds, excellent coverage range, and extensive subscription-free software features, these systems give you a whole-home networking upgrade.

Stay secure and connected on the move with the ASUS RT-AX57 Go travel router

Keeping all your devices connected securely while you’re traveling can be hassle, especially if you’re on a trip with your family, friends, or work colleagues. The ASUS RT-AX57 Go travel router is an easy addition to your luggage, and it’ll greatly simplify the process of staying connected even as you’re on the move.

A man traveling with his ASUS laptop and using the RT-AX57 Go travel router to keep his devices connected

How does the RT-AX57 Go make this happen? For starters, it’s a slim and compact WiFi 6 router ready to provide wireless networking to your devices, just like your router at home. But unlike most routers, it has a USB 3.2 Gen 1×1 port that can let you share your smartphone’s 4G/5G connection with all your devices, even those without a mobile data connection of their own. It also gives you a much more secure way of connecting to public WiFi networks with public WiFi mode (WISP mode). Thanks to AiMesh support, the RT-AX57 Go travel router can even upgrade your networking experience at home by acting as an AiMesh node with a compatible router or mesh WiFi system.

New ROG OLED monitors in every size, plus new accessories

Over the past couple of years, ROG has set new benchmarks in gaming display technology with its OLED monitors. And with so many monitor sizes, resolutions, and refresh rates available, we wanted to make sure there was an OLED for everyone. So this year, be on the watch for four new OLED monitors from ROG.

The ROG Swift OLED PG32UCDM gaming monitor from a rear view on top of a desk against a sci-fi background

Atop the list is the ROG Swift OLED PG32UCDM, the first ROG monitor to offer Dolby Vision. The PG32UCDM pairs a 3840×2160 panel with a 240Hz refresh rate and a 0.03ms response time (GTG) for detailed images with smooth, blur-free animation, and it offers built-in KVM and a premium cooling solution. Also checking in at 32 inches is the ROG Swift OLED PG32UCDP monitor, which sports dual-mode functionality that lets you switch between 4K 240Hz and Full HD 480Hz modes to match whatever game you’re playing.

The ROG Swift OLED PG39WCDM gaming monitor attached to a desk using the ROG Ergo Monitor Arm

Fans of the ultrawide form factor should take note of the ROG Swift OLED PG39WCDM. This monitor boasts a unique, curved ultrawide panel with 1300 nits of peak brightness and a fluid 240Hz refresh rate. The ROG Swift OLED PG27AQDP, on the other hand, is perfect for esports gamers that want an insanely smooth 480Hz refresh rate, with a sharp QHD resolution. Check out our full rundown of the latest OLEDs to see more. You may also be interested in our ROG Ergo Monitor Arm and ROG Aura Light Bar, two accessories that let you make the most of your desk space and give your setup an ultra-sleek look, and G-SYNC Pulsar, a new technology that’s coming soon to an ROG gaming monitor.

The ROG Phone 8 and ROG Phone 8 Pro go beyond gaming with a brand-new design

Every ROG Phone is cutting edge, but the ROG Phone 8 series is something truly special: with an all-new ultra-thin design, the sleek ROG Phone 8 and ROG Phone 8 Pro are true flagships in every sense of the word. Boasting high-end performance from the latest Snapdragon 8 Gen 3 platform, all of your games will run buttery-smooth on the 144Hz AMOLED display, capable of 2500 nits of peak brightness for incredible HDR visuals.

A young man holding the ROG Phone 8 toward the camera

Arguably the biggest upgrade, though, are the cameras: with all-new lenses and sensors, these cameras compete with the best phones out there, and then one-up with our 6-axis Hybrid Gimbal Stabilizer 3.0 for super smooth, stable video. We even shrunk the bezels and gave the ROG Phone 8 series an IP68 rating for dust- and water-resistance. And we did all this without getting rid of the features you love, like capacitive AirTriggers and a 3.5mm headphone jack. The ROG Phone 8 isn’t just the best gaming phone on the market — it’s the best phone, period.

Take full control with a new mouse, keyboard, and mobile gaming controller

We’re always looking for ways to give you more precise control over your gameplay, and this year we have a number of new peripherals on offer. The ROG Keris II Ace is our latest ultra-light esports mouse, weighing in at 54 grams and built with our ROG AimPoint Pro optical sensor for an ultra-sensitive DPI of 42,000.

The ROG Falchion RX Low Profile keyboard partially enclosed in an ROG laptop bag next to the ROG Keris II Wireless gaming mouse

Meanwhile, our ROG Falchion RX Low Profile keyboard boasts brand-new low profile switches and a compact 65% layout, making for an ultra-thin keyboard that can slide into your bag and go anywhere. And finally, the ROG Tessen mobile controller attaches to any phone and gives you console-grade sticks and buttons for easy, zero-latency control over all your mobile games.

Keep your system cool with ROG Strix LC III series AIOs and the new ROG Ryujin III water block

Whether you’re building a midrange gaming rig or an all-out, custom water-cooled showpiece PC, ROG has new liquid cooling products to make your build stand out. The latest ROG Strix LC III AIOs come with Asetek’s New Gen7 v2 pump and copper coldplate, and are also available in an LCD edition featuring a 2.1” IPS screen that allows you to put CPU temperatures, a system clock, or a custom image of your choosing right on the water block. These models are available in both white and black, and you can read more about this family of AIO coolers here.

The ROG Strix LC III AIO liquid CPU cooler installed in a system

And if you prefer to craft your own water cooling, the new ROG Ryujin III water block integrates with your custom loop, with a similar 3.5” LCD screen that lets you monitor system stats or show custom animations atop your CPU. Read more about the new Ryujin III water block here.

Take your audio to the next level with the ROG Carnyx microphone and ROG Cetra Speednova earbuds

If you game online with friends or create content on the side, round out your setup with the new ROG Carnyx, a professional-grade condenser microphone.

A full ROG desktop PC gaming setup including the ROG Carnyx microphone

The ROG Carnyx delivers detailed, high-fidelity audio with a hassle-free USB setup. The 25mm condenser capsule ensures every detail of your voice comes through cleanly, while the built-in pop filter and premium metal shock mount keep unwanted noises at bay. Plus, like all our other ROG gear, it’s got Aura Sync-compatible RGB lighting baked right in, so you can coordinate it with the rest of your setup.

The ROG Cetra Speednova gaming earbuds, in black and blue, sitting on a table

True wireless earbuds have brought new levels of convenience to on-the-go music, podcasts, and movies — but most struggle with gaming, where latency can make or break your experience. The ROG Cetra SpeedNova are different: not only do they offer a Bluetooth connection for easy on-the-go gaming, but new in 2024, they also offer an ultra low latency 2.4GHz connection using a USB receiver. That means you can get the convenience of true wireless earbuds with the lightning-fast connection of a USB headset, plus active noise canceling and RGB lighting to boot.

Upgraded TUF Gaming F16, A16 and A15 laptops join the battlefield

The TUF Gaming family has long been known for delivering incredible gaming experiences with a price tag that won’t break the bank, and that tradition continues with a fully reloaded and upgraded 2024 lineup.

An array of TUF Gaming laptops on a table in a gaming den

Keep your enemies at the bottom of the leaderboards with high performance silicon from Intel, AMD, and NVIDIA. The TUF Gaming F16 is powered by the Intel Core i7-13650HX, a 14-core, 20-thread processor that can easily keep up with all of your favorite games. Reinforced with DDR5 4800MHz memory and up to an NVIDIA GeForce RTX 4060 Laptop GPU with NVIDIA Advanced Optimus, this machine is ready to get in the fight.

This battle tested hardware needs a proper display pairing, so we equipped the 2024 TUF Gaming lineup with some truly gorgeous displays. All three machines feature 2.5K resolution IPS displays with an ultra-fast 165Hz refresh rate for the ideal blend of image quality and responsiveness in fast-paced matches. With 100% coverage of the sRGB color space, these panels will keep your content looking vibrant.

Upgrade your rig with AMD Radeon™ RX 7600 XT graphics cards from ASUS and TUF Gaming

The AMD Radeon RX 7000 series family just got two new members, the TUF Gaming AMD Radeon RX 7600 XT and the ASUS Dual AMD Radeon RX 7600 XT. These cards offer serious affordability and 16GB of VRAM for maximum 1080p gaming performance.

The TUF Gaming Radeon RX 7600 XT graphics card

The TUF Gaming Radeon RX 7600 XT is an incredible addition to your gaming arsenal, thanks to its large heatsink, vented backplate, and tri-fan design. With its incredible cooling efficiency, you’ll never be distracted in-game, and the fans even turn off entirely during light loads like web browsing for truly silent operation with our 0dB Technology.

Perhaps a tri-fan design is simply too large for your case. Fear not, for the ASUS Dual Radeon RX 7600 XT pairs the performance of AMD’s RDNA 3 architecture with a slim and compact dual-fan design. Perfect for swap-in replacements to existing systems, or pairing with a brand new SFF case, this card still keeps temperatures under control thanks to two Axial-tech fans and the same 0dB technology found on its TUF Gaming sibling.


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